our brand story

About Us

established 2008

Jalwa by
Nidhi Kejriwal

The label ‘Jalwa by Nidhi Kejriwal‘ is the reflection of thoughts crafted in the form of luxury clothing by the designer Nidhi Kejriwal. Since its inception in 2008, it has exhibited a unique style of its own by creating designs with the blend of timeless Indian craftsmanship and modern silhouette.
With a flagship store in Model Town, New Delhi, the label has innovated the style and concept in sarees both for occasion wear as well as casual wear. The usage of distinctive colors, high-end fabrics and intricate embroideries, has created a strong niche for her in the fashion industry.

Nidhi Kejriwal runs her Studio which is provided with in-house designing, pattern making, and tailoring giving each bit an outstanding look. Her additional flavor of hand embroidery, thread work & embellishment of Swarovski gives her apparels a glance apart. Nidhi Kejriwal has worked very hard and made a reputation for herself as a designer. She is well known for her unique sense of styles, colors, and creations. She aims to form a lady of each size look pretty wearing her outfits.

The brand’s key focus is to explore an Indian fabric and technique every season and reexamine it in a manner.
Jalwa Apparels by Nidhi Kejriwal features a passion for design that’s a mixture of Indian ethnic and modern fabrics, textures, and patterns.

Jalwa Apparels

8 Model Town-3, Opposite PNB,
Near Ice Cream & Grill Cafe,
Delhi 110009